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From Chaos to Control: The AI Maturity Framework That's Transforming Go-to-Market Teams
Critical Questions Every Go-to-Market Leader Is Asking About AI
Ken Roden
4 days ago1 min read
The 3-Phase System for Building Your First AI Agent (Without Coding)
A simple 3-phase system that breaks down any AI project into manageable pieces: Planning, Execution, and Fine-tuning.
Erin Mills
Jul 95 min read
Why 74% of Companies Are Stuck in AI "Pilot Mode" While Others See 50% Revenue Growth
Why 74% of Companies Are Stuck in AI "Pilot Mode" While Others See 50% Revenue Growth
Ken Roden
Jul 91 min read
The 3-Tool AI Workflow That Creates Competitive Battlecards in 30 Minutes
Most marketing teams spend weeks creating competitive battlecards that end up outdated before they're even distributed. Meanwhile, sales teams are left guessing about competitors' positioning, pricing, and messaging—losing deals they could have won with the right intelligence.
Ken Roden
Jul 87 min read
Why Your First AI Project Should Be Embarrassingly Simple
Start small and work your way to more sophisticated automations And why that's exactly what will make you successful If you're thinking...
Erin Mills
Jun 304 min read
When “Either/Or” Stops Working what a well-placed target on a T-shirt—teach us about adaptability and Leadership with AI
Opening Scene: Executive Coach Mike Sweeney on Adaptability Executive coach Mike Sweeney stepped onto the stage for a recent TEDx talk,...
Erin Mills
Jun 263 min read
Pressure Tested: Paradox Leadership and AI Execution with Mike Sweeney
Our recent FutureCraft Go‑To‑Market episode with executive coach Mike Sweeney focused on one hard truth: today’s fastest‑growing...
Erin Mills
Jun 253 min read
Strategies for Seamless AI Adoption Within Your Marketing Team
In today's fast-paced digital landscape, integrating artificial intelligence (AI) into marketing strategies is not just an option; it is...
Erin Mills
Jun 224 min read
Revolutionizing Go-to-Market Strategies with AI
In today's rapidly evolving business landscape, companies are constantly searching for innovative ways to connect with their customers...
Erin Mills
Jun 164 min read
How To Develop An Answer Engine Optimization (AEO) Strategy That Converts
How to develop an AI strategy that gets you cited.
Erin Mills
Jun 165 min read
What Iron Man, AI, and Modern GTM Have in Common
The future of GTM is a system plugging in and orchestrating GTM for you. If AI is the Iron Man suit, then the question isn’t "What tool...
Erin Mills
Jun 153 min read
How to Transform Your Marketing Skills for the AI Era in 2025
As we step deeper into the AI era, marketing is evolving at an incredible pace. The rise of artificial intelligence tools isn’t just a...
Erin Mills
Jun 135 min read
When to Use a GPT and When to Use a Workflow: A Marketer's Guide
The tools we use can significantly impact our productivity and effectiveness. As artificial intelligence continues to evolve, the...
Erin Mills
Jun 115 min read
The Most Underrated AI Use Case in GTM Right Now: Post-Sale Intelligence
When most go-to-market leaders talk AI, the conversation usually fixates on top-of-funnel tactics: content, outreach, demand gen. But...
Erin Mills
Jun 102 min read
MCP Marketing Workflow: Transforming AI Integration in Marketing
Understanding MCP can be confusing, here is what you need to know.
Erin Mills
Jun 84 min read
Sales Enablement: Building a Competitive Battlecard
In this quick clip, we build a competitive deck for Sales Enablement professionals in minutes using Gamma AI—not because it’s flashy, but...
Erin Mills
Jun 81 min read
How to Build a GPT That Works Like You, Not Just Talks Like You
A guide to help you build a digital twin.
Erin Mills
Jun 33 min read
3 Steps: Inspiration, Alignment, and Operations, An AI Adoption Framework
Lessons learned from frameworks and AI adoption guru, Liza Adams As marketers, we are at a tipping point with AI. We want to drive...
Erin Mills
Jun 5, 20243 min read
5 Ways to Get Better at AI in Your Marketing (Today)
5 tips to get you started with AI in Marketing. Get better results, be more efficient and have a collaborator in your daily workflow.
Ken & Erin
May 28, 20243 min read
Why AI in Marketing? And, Why FutureCraft Marketing?
Start integrating AI into your marketing, lay the basics and tune in to hear the marketers leading the way in AI.
Ken & Erin
May 3, 20243 min read
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