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Revolutionizing Go-to-Market Strategies with AI
In today's rapidly evolving business landscape, companies are constantly searching for innovative ways to connect with their customers...
Erin Mills
2 days ago4 min read
How To Develop An Answer Engine Optimization (AEO) Strategy That Converts
How to develop an AI strategy that gets you cited.
Erin Mills
3 days ago5 min read
What Iron Man, AI, and Modern GTM Have in Common
The future of GTM is a system plugging in and orchestrating GTM for you. If AI is the Iron Man suit, then the question isn’t "What tool...
Erin Mills
4 days ago3 min read
How to Transform Your Marketing Skills for the AI Era in 2025
As we step deeper into the AI era, marketing is evolving at an incredible pace. The rise of artificial intelligence tools isn’t just a...
Erin Mills
5 days ago5 min read
When to Use a GPT and When to Use a Workflow: A Marketer's Guide
The tools we use can significantly impact our productivity and effectiveness. As artificial intelligence continues to evolve, the...
Erin Mills
Jun 115 min read
The Most Underrated AI Use Case in GTM Right Now: Post-Sale Intelligence
When most go-to-market leaders talk AI, the conversation usually fixates on top-of-funnel tactics: content, outreach, demand gen. But...
Erin Mills
Jun 102 min read
MCP Marketing Workflow: Transforming AI Integration in Marketing
Understanding MCP can be confusing, here is what you need to know.
Erin Mills
Jun 84 min read
Sales Enablement: Building a Competitive Battlecard
In this quick clip, we build a competitive deck for Sales Enablement professionals in minutes using Gamma AI—not because it’s flashy, but...
Erin Mills
Jun 81 min read
How to Build a GPT That Works Like You, Not Just Talks Like You
A guide to help you build a digital twin.
Erin Mills
Jun 33 min read
3 Steps: Inspiration, Alignment, and Operations, An AI Adoption Framework
Lessons learned from frameworks and AI adoption guru, Liza Adams As marketers, we are at a tipping point with AI. We want to drive...
Erin Mills
Jun 5, 20243 min read
5 Ways to Get Better at AI in Your Marketing (Today)
5 tips to get you started with AI in Marketing. Get better results, be more efficient and have a collaborator in your daily workflow.
Ken & Erin
May 28, 20243 min read
Why AI in Marketing? And, Why FutureCraft Marketing?
Start integrating AI into your marketing, lay the basics and tune in to hear the marketers leading the way in AI.
Ken & Erin
May 3, 20243 min read
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