Episodes
The AI Adoption Plateau: Why Change Management Still Rules Everything
In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares insights on why organizations are still struggling with the same human change management challenges from a year ago, despite significant advances in AI technology. The conversation covers practical frameworks for AI implementation, the power of digital twins, and Liza's approach to building hybrid human-AI marketing teams. The episode features Liza's live demonstration in our new Gladiator segment, where she transforms a dense marketing report into an interactive Jeopardy game using Claude Artifacts.
On AI: Replacing Recruiters, Scaling Agents, and Getting Out of the Pilot Phase
We talk with Lennard Kooy, CEO of Leverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate adoption by assisting before replacing, and where agentic workflows are creating real ROI. He also demos a live “gladiator challenge” of building a cold outreach AI agent from scratch, and outlines what every GTM leader needs to do right now to stay relevant.
Whether you're a RevOps pro, a BDR sick of cold calls, or a CMO trying not to get fired—this is your wake-up call.
AI, AEO, and GTM Engineering: How to Build a B2B Marketing Engine
In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.
Inside the AI Agent Workflow: What n8n Makes Possible for Non-Technical Builders with Chase Hannegan
What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision, systems thinking, and being willing to suck at something new.
Chase went from Marine Corps Osprey pilot to TikTok-famous agent builder. He’s now helping thousands of creators and founders move from prompt experiments to real agent-powered execution—no coding required.
In this episode, we get into:
Why n8n is Chase’s go-to platform for building practical, scalable agents
The difference between AI workflows and true agents (and why most people get stuck)
How to avoid YouTube tutorial hell and actually learn to build with intelligence
A live walkthrough of Chase’s personal assistant agent (and how you can steal it)
What’s not ready for prime time (yet), and how to build trust into your stack
Whether you're a marketer, founder, or just AI-curious, Chase breaks down agent building in plain language—and shows that it's not about replacing people, but unlocking their time.
🛠 Tools & Mentions:
n8n (low-code workflow builder)
Tavily, ElevenLabs, Supabase, Lovable
Chase’s free GPT builder & assistant templates
The email agent that drafts your replies before you even open them
Unearthing AI's Potential: Unlocking AI’s Hidden Power in Sales, SEO & Strategy
In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You’ll learn how to:
Measure true AI impact (hint: tie it to closed deals)
Adopt the right mindset for prompt iteration
Set up templated prompts and custom GPTs for your team
Run fast SEO audits with deep research in under 30 minutes
Assemble a lean AI-powered marketing tech stack
Strike the optimal balance between human and machine effort
They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.
No More Slop: AI That Actually Works for GTM
Chris breaks down how today’s AI isn’t solely about scale or speed it’s about whether your thinking actually changes how people lead. From RAGs and reporting frameworks to the future of SaaS, software, and your own job, this conversation pulls zero punches.
🔹 Why most AI content (and dashboards) still suck
🔹 Frameworks for better prompting (and better results)
🔹 A live demo: turning backlink chaos into a strategy-ready infographic
🔹 What CMOs are really asking about AI (and what they should be)
🔹 The real threat to SaaS, higher ed, and your entry-level bench
🔹 Why personal brand is your last, best insurance policy in an AI world
Pressure Tested: Paradox Leadership and AI Execution
In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional intelligence, and managing paradoxes during times of rapid change. Mike emphasizes the importance of adopting a mindset that balances competing truths, managing stress, and fostering team dynamics in high-pressure environments.
How to Scale GTM with AI SDRs, Digital Twins & a Growth Mindset
AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group
Episode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset
Still wondering how AI fits into go-to-market? This episode delivers a masterclass in what actually works—from real AI SDR deployments to digital twins for execs. If you’re leading a GTM team, Rachel Truair's playbook is required listening.
How AI Is Rewriting Go-To-Market Playbooks
We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution.
They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what’s working—and what’s not—when it comes to driving adoption on lean teams.
This episode covers practical ways AI can support speed and clarity without adding complexity. It closes with personal updates and an open call for listener ideas as the show evolves.
Spotify: https://open.spotify.com/episode/44TtkiiE8K2JVc3v6EoHdS
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-ai-is-rewriting-go-to-market-playbooks/id1745806213?i=1000711675175
Season 1, Episode 7: Moving beyond the GenAI use case frenzy and driving an AI-fueled marketing strategy with Lara Shackelford
In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about moving beyond use case frenzy and getting strategic with AI-first and focused strategies. Throughout the discussion, they explore the nuances of implementing AI in marketing beyond basic use cases.
Season 1, Episode 6: Pledge Allegiance to AI?: Content & SEO with Andy Crestodina
Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how marketers can leverage AI tools to improve their content strategy. Andy shares insights on using AI for on-page optimization, link building, and gaining deeper insights from analytics data. He emphasizes the importance of maintaining a human touch in content creation and offers tips for validating and improving AI-generated content. The conversation also explores the potential of AI in sales enablement and the challenges of keeping up with AI advancements in marketing.