Our Story & Vision
Our Vision
We're on a mission to empower go-to-market professionals in the fast-changing world of AI. Our goal is to help people harness AI's potential and make it less intimidating and more accessible. We're here to break down barriers, cut through the hype, and provide practical knowledge to keep marketers ahead in this rapidly evolving field.
Together, we'll shape the future of marketing in the age of generative AI.
Meet Your Co-Hosts
With Ken Roden and Erin Mills at the helm, the FutureCraft GTM Podcast is your companion for navigating the the changing world of AI in GTM. Bringing over four decades of combined experience from diverse industries—and roles in private equity portfolio companies, venture-backed startups, and public companies—these seasoned pros are here to help you stay ahead of the curve. Thank you for crafting the future of marketing with us!
Product Marketing & AI Maven
Ken Roden
Specializing in product marketing, marketing strategy, and leadership, Ken is on a mission to help GTM teams harness AI to enhance their skills and redefine their strategy. Currently getting his doctorate in AI, Ken is passionate about helping business achieve results with AI.
Ken's superpower is connecting people and ideas to foster innovation and teamwork.
Growth Guru
Erin Mills
A seasoned CMO with a background and a passion for GTM and revenue generation. Erin's experience runs the gamut across industries, having worked in roles at AWS, Quorum, Emburse, and Cornerstone. Erin aims to help marketers become market leaders who drive their businesses forward through innovation and creativity.
Erin's superpowers are curiosity and identifying ways to connect innovative ideas to the real world.
Supercharge your go-to-market
Learn when & how to use AI