How AI Is Rewriting Go-To-Market Playbooks

We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution.

They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what’s working—and what’s not—when it comes to driving adoption on lean teams.

This episode covers practical ways AI can support speed and clarity without adding complexity. It closes with personal updates and an open call for listener ideas as the show evolves.

Spotify: https://open.spotify.com/episode/44TtkiiE8K2JVc3v6EoHdS
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-ai-is-rewriting-go-to-market-playbooks/id1745806213?i=1000711675175