Why 74% of Companies Are Stuck in AI "Pilot Mode" While Others See 50% Revenue Growth

Based on a conversation with Tahnee Perry, AI training expert

How do you know if an AI Pilot is actually helping your business make money?

The best metric is revenue or deals closed. If your AI initiatives aren't driving actual business growth, they don't matter. Look for direct lines between AI projects and deal closure, not just productivity metrics.

What's the best way to use ChatGPT for marketing?

Don't treat it like a vending machine—have conversations. Start with your thinking, refine the response, ask for different angles. 80% of prompt quality happens after the first response through iteration.

Why doesn't AI work for my company?

According to PWC research, companies that proactively encourage AI usage see 50% higher revenue. The difference is systematic adoption versus isolated AI pilots and experiments. Most failures come from wrong expectations or applying AI to inappropriate tasks.

How long does marketing translation take with AI?

Traditional methods take 6 weeks (translators → review → edits). AI-enabled workflows using custom GPTs trained on brand documentation can reduce this to 2 weeks while cutting translator costs by 75%.

What is Answer Engine Optimization?

AEO ensures AI systems (ChatGPT, Perplexity, Google AI Overview) recommend your business when people ask questions. Unlike SEO (ranking pages), AEO focuses on being the source AI cites for answers.

What AI tools should I use for marketing in 2025?

Core stack: ChatGPT (primary), Google Workspace or Microsoft (built-in AI), affordable CRM like Adio, Airtable/Notion for project management, plus specialized tools like Gens Spark for presentations and Clay for outreach.