Épisodes

In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares insights on why organizations are still struggling with the same human change management challenges from a year ago, despite significant advances in AI technology. The conversation covers practical frameworks for AI implementation, the power of digital twins, and Liza's approach to building hybrid human-AI marketing teams. The episode features Liza's live demonstration in our new Gladiator segment, where she transforms a dense marketing report into an interactive Jeopardy game using Claude Artifacts.

We talk with Lennard Kooy, CEO of Leverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate adoption by assisting before replacing, and where agentic workflows are creating real ROI. He also demos a live “gladiator challenge” of building a cold outreach AI agent from scratch, and outlines what every GTM leader needs to do right now to stay relevant.

Whether you're a RevOps pro, a BDR sick of cold calls, or a CMO trying not to get fired—this is your wake-up call.

In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.

What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision, systems thinking, and being willing to suck at something new.

Chase went from Marine Corps Osprey pilot to TikTok-famous agent builder. He’s now helping thousands of creators and founders move from prompt experiments to real agent-powered execution—no coding required.

In this episode, we get into:

Why n8n is Chase’s go-to platform for building practical, scalable agents

The difference between AI workflows and true agents (and why most people get stuck)

How to avoid YouTube tutorial hell and actually learn to build with intelligence

A live walkthrough of Chase’s personal assistant agent (and how you can steal it)

What’s not ready for prime time (yet), and how to build trust into your stack

Whether you're a marketer, founder, or just AI-curious, Chase breaks down agent building in plain language—and shows that it's not about replacing people, but unlocking their time.

🛠 Tools & Mentions:

n8n (low-code workflow builder)

Tavily, ElevenLabs, Supabase, Lovable

Chase’s free GPT builder & assistant templates

The email agent that drafts your replies before you even open them

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You’ll learn how to:

Measure true AI impact (hint: tie it to closed deals)

Adopt the right mindset for prompt iteration

Set up templated prompts and custom GPTs for your team

Run fast SEO audits with deep research in under 30 minutes

Assemble a lean AI-powered marketing tech stack

Strike the optimal balance between human and machine effort

They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.

Chris breaks down how today’s AI isn’t solely about scale or speed it’s about whether your thinking actually changes how people lead. From RAGs and reporting frameworks to the future of SaaS, software, and your own job, this conversation pulls zero punches.
🔹 Why most AI content (and dashboards) still suck
🔹 Frameworks for better prompting (and better results)
🔹 A live demo: turning backlink chaos into a strategy-ready infographic
🔹 What CMOs are really asking about AI (and what they should be)
🔹 The real threat to SaaS, higher ed, and your entry-level bench
🔹 Why personal brand is your last, best insurance policy in an AI world

In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional intelligence, and managing paradoxes during times of rapid change. Mike emphasizes the importance of adopting a mindset that balances competing truths, managing stress, and fostering team dynamics in high-pressure environments. 

This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes baking recipes and grocery lists using GPT. 

IA, BDR et constitution d'une équipe GTM du futur – avec Rachel Truair, CMO chez Simpro Group

Titre de l'épisode : Comment faire évoluer GTM grâce aux agents IA, aux jumeaux numériques et à un état d'esprit de croissance

Vous vous demandez encore comment l'IA s'intègre à la commercialisation ? Cet épisode vous propose une masterclass sur les solutions qui fonctionnent réellement, des déploiements réels de SDR IA aux jumeaux numériques pour les dirigeants. Si vous dirigez une équipe GTM, le guide pratique de Rachel Truair est indispensable.

Nous sommes de retour. Dans le premier épisode de la saison 2 du podcast FutureCraft, Ken Roden et Erin Mills explorent comment l'IA transforme l'ensemble du processus de mise sur le marché. Non seulement le contenu, mais aussi l'aide à la vente, la stratégie marketing et l'exécution.

Ils expliquent comment ils utilisent des outils comme ChatGPT, Gamma et la recherche structurée pour élaborer des cartes de visite qui font réellement avancer les affaires. Ils analysent également les points forts et les points faibles pour favoriser l'adoption au sein d'équipes allégées.

Cet épisode présente des solutions pratiques pour que l'IA favorise la rapidité et la clarté sans complexifier les processus. Il se termine par des mises à jour personnelles et un appel à contributions pour les auditeurs, au fur et à mesure de l'évolution de l'émission.

Spotify : https://open.spotify.com/episode/44TtkiiE8K2JVc3v6EoHdS
Apple Podcasts : https://podcasts.apple.com/us/podcast/how-ai-is-rewriting-go-to-market-playbooks/id1745806213?i=1000711675175

Dans l'épisode de cette semaine du podcast Futurecraft Marketing, les animateurs Ken Roden et Erin Mills s'entretiennent avec Lara Shackelford, éminente stratège et leader d'opinion en IA, sur la nécessité de dépasser la frénésie des cas d'utilisation et d'adopter une stratégie centrée sur l'IA. Au fil de la discussion, ils explorent les subtilités de la mise en œuvre de l'IA en marketing, au-delà des cas d'usage de base.

Les animateurs Ken Roden et Erin Mills interviewent Andy Crestodina, cofondateur et directeur marketing d'Orbit Media. Ils abordent l'impact de l'IA sur la recherche et le SEO, l'avenir de l'IA en marketing et la manière dont les marketeurs peuvent exploiter les outils d'IA pour améliorer leur stratégie de contenu. Andy partage son point de vue sur l'utilisation de l'IA pour l'optimisation on-page, la création de liens et l'obtention d'informations plus approfondies à partir des données d'analyse. Il souligne l'importance de maintenir une approche humaine dans la création de contenu et propose des conseils pour valider et améliorer le contenu généré par l'IA. La conversation explore également le potentiel de l'IA dans l'aide à la vente et les défis liés à l'évolution de l'IA en marketing.