Episodios

In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares insights on why organizations are still struggling with the same human change management challenges from a year ago, despite significant advances in AI technology. The conversation covers practical frameworks for AI implementation, the power of digital twins, and Liza's approach to building hybrid human-AI marketing teams. The episode features Liza's live demonstration in our new Gladiator segment, where she transforms a dense marketing report into an interactive Jeopardy game using Claude Artifacts.

We talk with Lennard Kooy, CEO of Leverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate adoption by assisting before replacing, and where agentic workflows are creating real ROI. He also demos a live “gladiator challenge” of building a cold outreach AI agent from scratch, and outlines what every GTM leader needs to do right now to stay relevant.

Whether you're a RevOps pro, a BDR sick of cold calls, or a CMO trying not to get fired—this is your wake-up call.

In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.

What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision, systems thinking, and being willing to suck at something new.

Chase went from Marine Corps Osprey pilot to TikTok-famous agent builder. He’s now helping thousands of creators and founders move from prompt experiments to real agent-powered execution—no coding required.

In this episode, we get into:

Why n8n is Chase’s go-to platform for building practical, scalable agents

The difference between AI workflows and true agents (and why most people get stuck)

How to avoid YouTube tutorial hell and actually learn to build with intelligence

A live walkthrough of Chase’s personal assistant agent (and how you can steal it)

What’s not ready for prime time (yet), and how to build trust into your stack

Whether you're a marketer, founder, or just AI-curious, Chase breaks down agent building in plain language—and shows that it's not about replacing people, but unlocking their time.

🛠 Tools & Mentions:

n8n (low-code workflow builder)

Tavily, ElevenLabs, Supabase, Lovable

Chase’s free GPT builder & assistant templates

The email agent that drafts your replies before you even open them

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You’ll learn how to:

Measure true AI impact (hint: tie it to closed deals)

Adopt the right mindset for prompt iteration

Set up templated prompts and custom GPTs for your team

Run fast SEO audits with deep research in under 30 minutes

Assemble a lean AI-powered marketing tech stack

Strike the optimal balance between human and machine effort

They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.

Chris breaks down how today’s AI isn’t solely about scale or speed it’s about whether your thinking actually changes how people lead. From RAGs and reporting frameworks to the future of SaaS, software, and your own job, this conversation pulls zero punches.
🔹 Why most AI content (and dashboards) still suck
🔹 Frameworks for better prompting (and better results)
🔹 A live demo: turning backlink chaos into a strategy-ready infographic
🔹 What CMOs are really asking about AI (and what they should be)
🔹 The real threat to SaaS, higher ed, and your entry-level bench
🔹 Why personal brand is your last, best insurance policy in an AI world

In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional intelligence, and managing paradoxes during times of rapid change. Mike emphasizes the importance of adopting a mindset that balances competing truths, managing stress, and fostering team dynamics in high-pressure environments. 

This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes baking recipes and grocery lists using GPT. 

IA, Representantes de Desarrollo de Negocio (BDR) y la creación de un equipo de GTM del futuro – con Rachel Truair, CMO de Simpro Group

Título del episodio: Cómo escalar GTM con agentes de IA, gemelos digitales y una mentalidad de crecimiento

¿Aún te preguntas cómo encaja la IA en la salida al mercado? Este episodio ofrece una clase magistral sobre lo que realmente funciona, desde implementaciones reales de Representantes de Desarrollo de Negocio (SDR) de IA hasta gemelos digitales para ejecutivos. Si lideras un equipo de GTM, el manual de estrategias de Rachel Truair es imprescindible.

Estamos de vuelta. En el primer episodio de la segunda temporada del podcast FutureCraft, Ken Roden y Erin Mills profundizan en cómo la IA está transformando por completo el proceso de salida al mercado. No solo el contenido, sino también la capacitación de ventas, la estrategia de mercado y la ejecución.

Comparten cómo utilizan herramientas como ChatGPT, Gamma e investigación estructurada para crear estrategias que realmente impulsan las ventas. También desglosan lo que funciona y lo que no a la hora de impulsar la adopción en equipos ágiles.

Este episodio aborda formas prácticas en las que la IA puede mejorar la velocidad y la claridad sin añadir complejidad. Concluye con actualizaciones personales y una convocatoria abierta para que los oyentes compartan sus ideas a medida que el programa evoluciona.

Spotify: https://open.spotify.com/episode/44TtkiiE8K2JVc3v6EoHdS
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-ai-is-rewriting-go-to-market-playbooks/id1745806213?i=1000711675175

En el episodio de esta semana del podcast Futurecraft Marketing, los presentadores Ken Roden y Erin Mills entrevistan a Lara Shackelford, destacada estratega de IA y líder de opinión, sobre cómo superar el frenesí de casos de uso y adoptar estrategias centradas en la IA. A lo largo de la conversación, exploran los matices de la implementación de la IA en marketing más allá de los casos de uso básicos.

Los presentadores Ken Roden y Erin Mills entrevistan a Andy Crestodina, cofundador y director de marketing de Orbit Media. Analizan el impacto de la IA en las búsquedas y el SEO, el futuro de la IA en el marketing y cómo los profesionales del marketing pueden aprovechar las herramientas de IA para mejorar su estrategia de contenido. Andy comparte ideas sobre el uso de la IA para la optimización on-page, la construcción de enlaces y la obtención de información más detallada a partir de datos analíticos. Destaca la importancia de mantener un toque humano en la creación de contenido y ofrece consejos para validar y mejorar el contenido generado con IA. La conversación también explora el potencial de la IA en la capacitación de ventas y los desafíos de mantenerse al día con los avances de la IA en marketing.