Unearthing AI's Potential: Unlocking AI’s Hidden Power in Sales, SEO & Strategy

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You’ll learn how to:

Measure true AI impact (hint: tie it to closed deals)

Adopt the right mindset for prompt iteration

Set up templated prompts and custom GPTs for your team

Run fast SEO audits with deep research in under 30 minutes

Assemble a lean AI-powered marketing tech stack

Strike the optimal balance between human and machine effort

They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.